You and you friends are having a blast. What a night! You need to sit down for a minute and take a break.

You’ve always loved shopping at 2nd Ann Rose Designer Consignment Boutique. They do allow private events. So, you had a terrific idea. You’re having your 50th birthday party there! And why not? What could be more fun than a group of women shopping together, eating cake, and drinking wine?  

The store has an incredible selection of clothing in sizes 0-4X. They arranged for an image consultant/personal shopper to be there. Now, you and 12 of your closest friends are laughing, trying on clothes, and putting together spectacular new outfits. And everything is marked down and on sale! 

Topping off the evening, you just got the perfect gift. That gorgeous new Coach purse you wanted was just sitting on the shelf when you walked in. Tag’s still on and $200 off retail. And your friends chipped in and bought it. 

You sit back, pat your purse, look at your happy friends, and contentedly raise your glass in a toast, “Happy birthday to me!” 

The Best Thing I’ve Ever Done

When owners, Fred and Barb Smith, first opened 2nd Ann Rose nearly five years ago, Barb had a particular goal in mind. She has a strong retail and nonprofit background and wanted to create a business that would help nonprofit organizations, plus create a family business for her two daughters. Her mentor and advisor role soon became her full-time job. 

 “I love what I’m doing,” Barb exclaims. “Fred and I don’t draw a salary. All the money goes to the consigner, 19 local charities, or Uncle Sam. People can consign in their own name or in the name of their favorite charity.”

The store currently has 1,500 consigners and works by appointment only. “Everything we take in is high-end, and either new with tags or gently used. I’m very picky,” Barb says. “A lot of our designer clothing, shoes, and purses are brand-new.” 

Savvy shoppers can find everything from casual clothing, evening and cruise wear, to fine and costume jewelry, accessories, home goods, artwork, and even furniture. “There’s a little bit of everything here, and whatever furniture and artwork we can’t fit in the store is displayed on our big-screen TV,” Barb says.
     New Consigners, Shoppers, And Guests Are Always Welcome

“We always need need consigners and more items,” Barb says. “We’re open every day during season and get about 900-1,500 shoppers a week. For some snowbirds, we’re their first stop when they arrive—a few come straight from the airport! 

“Our inventory and selection changes every day, so many customers stop in several times a week. Most days, we have sales of 20%-90% off.  Sometimes I do blowout events where everything is $1. I love to see people walking out happy, feeling good. Plus, looking good, too. If something doesn’t fit you well, I’m going to tell you.”   

When Barb’s not there, her daughter, Megan, and Store Manager, Dolly, take over. “Dolly and I are the perfect team,” Barb says. “She keeps me sane and, together, we have 48 years of retail knowledge. What I don’t know—Dolly does.” Barb’s expertise is women’s clothing, jewelry, accessories, purses, and furs, while Dolly specializes in home goods, furniture, artwork, and collectibles. 

Although the store doesn’t have fashions for men, guys are welcome to stop in for a beer or wine during special events. People new in town can also come by for helpful advice. “I’ve been in this area 27 years,” Barb says. “I’m sort of a human Angie’s List.’”

            Always Something
             Different To Buy

Once of the things Kim Kutch likes best about 2nd Ann Rose is that every time she stops by, she finds such unusual, great-looking items. 

“I’ve been buying clothes there since they opened four years ago, and I always get compliments on what I wear. Barb is very careful about what she takes in, so it’s all high-quality items. She has such a nice selection and great prices. It’s also great fun when you find new things with the tags still on them! 

“Barb is such a good person, too. She’s hysterically funny, very friendly, and she gives so much back to the community. I feel great about shopping there.” 

     Warm, Personal Attention,              And A Great Selection

Lynn Bremel discovered 2nd Ann Rose when she was walking around San Marco Plaza one day.
       “I saw their sign, so I went in. I fell in love with Barb right away—she’s so personable and friendly. Plus, I liked the feel of the store. There are great buys, a terrific selection, and it’s very warm and engaging.  

“Barb also takes a real interest in her customers. The second or third time I came in, she not only knew my name, she remembered what I’d bought before! It’s a rare find when you can find a store like 2nd Ann Rose and a person like Barb.” 


2nd Ann Rose is located in San Marco Plaza at 8225 Natures Way, Unit 107, in Lakewood Ranch, 34202. For more information, call 941-893-5959, or visit their website at www.2ndAnnRose.com to see what’s new. New customers can sign up for their newsletter on the website and receive a 10% Off coupon good on their first purchase. Check their online calendar in December for special events, and nighttime and Sunday hours.